Sony has launched a new crowdfunding platform that is designed to search and financing of projects developed by its employees. The platform was called First Flight is another attempt to find a fresh business ideas, with which it will return to its former profits.

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Sony has launched a new crowdfunding platform that is designed to search and financing of projects developed by its employees. The platform was called First Flight is another attempt to find a fresh business ideas, with which it will return to its former profits.

the Platform like the already known to many readers of the crowdfunding services. Each project is accompanied by detailed descriptions, photos and a video demonstration of the product, on which is superimposed a typical Kickstarter for a relaxing (and overexposed) ringtones.

currently, First Flight offers to take part in three projects Sony: this is a multifunctional device of dubious utility Smart MESH DIY (video above), stylish watch based on e-ink FES and universal remote control HUIS Remote Controller. And the products of the first two projects are already available for pre-order, and the remote has done almost half-way to target 5 million yen (about $40 820). But the most interesting product on the crowdfunding platform Sony First Flight are the FES watch, which are not only interactive dial, and strap, notes The Verge. For their pre-order need to pay about $242, and deliveries will begin in October. Unfortunately, place your order now, can only Japanese consumers.