Bananas will get smarter and will be able to broadcast messages from Twitter.

Representatives of the Japanese fruit company Dole has created the world's first fitness banana. On the development of "edible, wearable devices," said Japan Today.

Photo: news.benly.co.jp

the Idea for marketers Dole Japan came not by chance: the company in 2008 was the sponsor of the Tokyo marathon, which provided the participants with fresh bananas. Therefore, in order to attract attention to himself, in 2015, they decided to hold non-standard advertising campaign. < / br>

Photo: files2.coloribus.com

the Principle is the same - marathon participants, which will be held on February 22, will provide bananas, only they will be embedded small display that displays messages from Twitter and recommendations about how the easiest way to get to nearby outlets Dole. Depreciation - the banana will provide a fitness tracker and a meter pulse.

by the Way, marketers Dole rely on viral effect in the network, the project site anyone can publish a tweet with your own text to banana.

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