On the company's website States that the new logo will reflect the history and geography of the Peninsula.

Lebedev Studio developed the logo of the Crimea. On the company's website States that it will reflect the history and geography of the Peninsula.

Picture: Art.

In October 2014, the Minister of resorts and tourism of Crimea, Elena Yurchenko turned to Artemy Lebedev with a request to help in the development of new ideas Crimean brand. It was assumed that it will be used in the infrastructure of the Peninsula, in the marking of the Crimean products and will mark the quality of the original tourism product".

six months Later, Lebedev presented his vision of the brand. the

Image: art.

"Crimea - the stronghold of the black sea fleet and the legendary resort famous for its Sunny weather, mineral springs, mud and beautiful architecture. The Crimea was repeatedly sung in the works of writers, poets and artists, and millions of tourists annually come to the Crimea to enjoy the warm sea, fragrant wine and spectacular views. After a year from the date of entry of the Crimea to Russia Peninsula received a new logo and visual system identification", - stated on the website of the Studio.

the Cost of a new logo is not reported, with the TASS statement, the program of development of tourism in Crimea until 2017 has been allocated 9.4 billion Russian rubles (about 151 million). The program provides marketing and branding policy.

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