Yesterday on the pages of social networks HTC had two promotional video of the new flagship smartphone One M9. The first shows the "birth" of the device - a metal that forms its body, BoomSound speakers, the new volume buttons and turn on the screen.

the Second video says himself, Robert Downey Jr. If you remember, once HTC had already paid him $12 million for an advertising campaign, which in the end proved to be total failures. The video ends with cadres themselves Downey Jr, who says "we are all One".

Many have criticized this approach HTC to advertising - the company is too vague tells potential customers about their products. Last year, the rollers on One M8 were similar - they starred Gary Oldman, which is not told in the camera nothing specific. If HTC plans to compete with Samsung, LG and Apple, it, experts say, should be sharper advertising.