American programmer Darius Kazemi has developed an "ethical ad blocker" for the popular browser Chrome. A feature of the extension is that upon detection of the promotional materials it acts radically and blocks the whole page. Instead content is displayed "cover" with links to several sites that hardly interesting to the ordinary user.

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American programmer Darius Kazemi has developed an "ethical ad blocker" for the popular browser Chrome. A feature of the extension is that upon detection of the promotional materials it acts radically and blocks the whole page. Instead content is displayed "cover" with links to several sites that hardly interesting to the ordinary user.

In fact, the idea Kazemi's not as obvious as it might seem at first glance. The programmer writes that many resources advertise for publishing free content. Users who install advertising blockers, consume this content, however, the advertising't want to see.

Kazemi believes that once the advertising is blocked, is to block access to the resource: then everything will be fair. the "Users do not see ads, but free content is not available to them. It's all wins," the programmer writes.