Several years ago, the developers of the popular social network has decided how the ethical thing to do with accounts of deceased users. In the social network Eter9 went their own way, ensuring people the so-called digital immortality: the account will simulate user actions even after his death.

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a Few years ago the developers of the popular social network has decided how the ethical thing to do with accounts of deceased users. In the social network Eter9 went their own way, ensuring people the so-called digital immortality: the account will simulate user actions even after his death.

According to Portuguese developers, Eter9 thoroughly analyzes the interests and behavior of its users. Over time, the social network itself places the same information on the user's behalf, even if he dies.

for Example, if a person is interested in news about Taylor swift, the social network will be to find relevant information and publish it in the news account. It is argued that "bots" are able to communicate, both among themselves and with real people.