Carmaker BMW initiated the audit, which must identify, do not violate Google's trademark Alphabet, belonging to the German company. Earlier this week the Internet giant announced the creation of their own Alphabet, which was swallowed by Google, becoming its parent company.

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car Manufacturer BMW initiated the audit, which must identify, do not violate Google's trademark Alphabet, belonging to the German company. Earlier this week the Internet giant announced the creation of their own Alphabet, which was swallowed by Google, becoming its parent company.

German Alphabet provides service transportation, leasing services and mobile business solutions. Google has claimed that he is not going to produce products under a new brand, but because of the conflict between the two companies may never happen. The fact that a violation can occur only if there is a danger of confusion among consumers both brands that provide similar products and services.

By the way, the Alphabet is quite popular among American companies the word. According to the database of patents and trademarks U.S., there are 103 brands, which use the word alphabet in different variations.