Logitech has announced a rebranding with a new logo and brand Logi. According to the representative of the company, technology is everywhere today and the concept of "technology" has lost its usual meaning. As noted by Gizmodo, the rebranding will allow the manufacturer to operate in different markets under one name: in Japan, for example, products are available under the brand name Logicool because of a conflict with a local brand.

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Logitech has announced a rebranding with a new logo and brand Logi. According to the representative of the company, technology is everywhere today and the concept of "technology" has lost its usual meaning. As noted by Gizmodo, the rebranding will allow the manufacturer to operate in different markets under one name: in Japan, for example, products are available under the brand name Logicool because of a conflict with a local brand.

brand Logitech anywhere soon not go anywhere — the company will enter the name into use gradually, offering new products. In a press release reported that the new brand was carried out since 2013, but it was not only in creating the new identity, but related to all aspects of Logitech.

What brand goods, Logi will appear in the first place, is not specified, but referred to the PC peripherals and some products related to "daily life".