Apple intends to actively engage in correspondence fight with Google in the field of machine learning and artificial intelligence, according to Reuters. In particular, Apple is actively interested in developments like Google Now, which is able to predict the needs of users. To create your own "smart" system, the company wants to hire no less than 86 specialists in artificial intelligence.

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Apple intends to actively engage in correspondence fight with Google in the field of machine learning and artificial intelligence, according to Reuters. In particular, Apple is actively interested in developments like Google Now, which is able to predict the needs of users. To create your own "smart" system, the company wants to hire no less than 86 specialists in artificial intelligence.

They should teach Apple devices to analyze personal data of the owner, his actions to Siri and future versions of iOS is much "smarter". As a result, the system will anticipate user needs before he will take any action. For example, iOS will notify you about traffic jams and estimated drive times to work, to use information from e-mail to make automatic entries in the calendar.

To do this, Apple needs to analyze the data of each individual user on his iPhone and not to send anonymous data to the cloud where they will be examined in parallel with the millions of other profiles. This is largely motivated by the policy user privacy, which is shared by the company.