In the Apple understands that their current headset is poorly suitable for sports users. EarPods and strive to fall out of ears even during a normal run. Maybe next year things will change and the bundled earphones are iPhone 7 will ever be securely fixed into ears.
Apple has patented a special design, which allows the headset to fall out of ears. The secret of the novelties is a soft deformable membrane covering the standard plastic case earphone. Thanks to flexible elastic material, the device takes the form of the ear and firmly sits there even during active sports.
it's Worth noting that Apple, like many other companies, patents. However, not all devices reach the production stage.
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