the Stereotype that women are better able to cope with several tasks than men, may not be accurate. The results of a recent study, which according to the British Daily Mail, suggests that "multitasking" is easier given that representatives of the stronger sex.

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the Stereotype that women are better able to cope with several tasks than men, may not be accurate. The results of a recent study, which according to the British Daily Mail, suggests that "multitasking" is easier given that representatives of the stronger sex.

a Survey of two thousand people showed that the development of digital media content entails the improvement of a person's so-called "alternative focus", or multitasking. The analysis was aimed at the study of consumer attitudes to advertising, but the findings are applicable to human behaviour in routine matters.

"Our research shows that the human brain adapts to the used digital technologies, resulting in evolving the skills of concentration", — Owen notes Sagnes, General Manager of the British division of Microsoft Advertising and Online. This leads to the conclusion that over time Homo sapiens become more attentive and can be responsible for the simultaneous execution of more and more tasks.

If you go back to sexual differentiation, the study of high ability to multi-task showed 38% of men, whereas in women the figure was 29%. However, women more often have a tendency to "superconcentrate".

the Researchers emphasize that the concentration varies depending on various factors, including age, profession, place and time. With age, the ability to multi-task people improve, and the best results show the subjects in the category from 45 to 54 years.